Augmented Reality

Practical meaning of augmented reality is simple. Additional information is processed and displayed within the camera image of real world in PC or mobile device. Video describes an augmented reality game ARhrrr from Georgia Tech Augmented Environments Lab. Brilliant concept that connects zombie shooting, table running and .. candies. You can find more information at their blog.

Practical examples:

Possibilities of AR use are not aimed at entertainment only. Well known marketing applications are interactive 3D ads display, and many different ideas. Strafwerk offers an opportunity to try how virtual t-shirt fits you in front of your webcam. After you download and print this icon you can try the application here. There are amazing applications from James Alliban, who works with interactive design. Check out his AR business card, or controlled particles display.

Our application:

We use FLARToolKit for Flash augmented reality solutions. Work on a demo is in progress …